At the end of this summer, a wind of surprise swept through the gambling forums – a few dozen new casinos suddenly appeared with Micro gaming software. This software is one of the most expensive (along with Cryptologic), being used by only about 80 casinos, and new ones usually appear every three months at most. So the surprise of the players is very natural. They all turned out to be white-label casinos from Casino Share (a relatively new casino with Micro gaming software). So what is a white label? A white label is a kind of small subsidiary of an existing casino that can be developed under its own name.
The system is as follows: Software manufacturer RTG,
Micro gaming or Casino Village on Net-like companies that manufacture and sell casino software to customers are leaders. A vendor’s software is generally the same, gameplay is much the same, and financial central processing unit is generally common. The competition issue here concerns not only casinos from different manufacturers (there are differences and therefore competition reasons), but also 스포츠토토 사이트 from the same manufacturer where there are not that many seats. The methods of attracting customers are different: some advertise online and offline, some organize big promotions, almost all use affiliate programs.
Some casinos contract with a software supplier
And obtain a license to further reproduce the software. Such casinos open white-label programs where anyone interested can get “their” casino. The scheme is usually as follows: a partner pays a relatively small amount (several thousand, up to several tens of thousands of dollars) and for this money gets a standard site, client download software, name and logo chosen by a partner, booth, not that of the main casino. Financial transactions are carried out through the cashier in the main casino, support services are also provided. Customization and design, customer service, player hosting, fraud prevention, web design and maintenance as well as internal marketing. White-label casino software manufacturer’s offer cheaper, fully owned and operated gambling sites that give the owner or affiliated company the freedom to focus on marketing. Operators of online bingo, sports betting, poker rooms or casinos enjoy all the benefits of marketing online bingo sites or casinos without having to manage the technical, commercial, licensed and operational infrastructure. The first deposit is to match the casino, after that a partner gives about 50% of the winnings to the main casino.
A question arises: for whom is this plan suitable and profitable?
It is quite profitable for a software supplier because it sells the right to create white label and casino customization services, increases the popularity of the software (although the risk of negative reactions increases if something goes wrong), the fee increases (the software supplier takes interest on casino winnings). A main casino with a white label program also has advantages. Although the right to establish a white-label casino costs money, the significant part of the initial payment from the affiliate is returned, after which the open casino starts making money with no marketing costs (support service and processing costs remain, but they are good ). Less than 50% of the profit).