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The Business Benefits of Interactive Videos

The Business Benefits of Interactive Videos
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Interactive videos have exploded in popularity over the last couple of years, and with good reason – they’re engaging, fun, and tell a story that can help your brand stand out from the crowd. But how do you go about creating an interactive video? How does it differ from a traditional video? And why are companies all across the board so excited about this new medium? Read on to find out the answers to these questions and more! []…

Why I decided to make my video interactive

I decided to make my video interactive because I want the viewer to feel like they’re in the same room as me. I want them to be able to ask questions and get immediate feedback. Cinema8 allows me to do this while maintaining a high quality video that isn’t difficult for viewers on the other side of their screens. My interaction with you will feel like we are having an actual conversation. With Cinema8, it’s not just about watching the video, it’s about getting involved and participating in what I have to say too! If you still don’t understand why you should use an interactive video for your business, here are four reasons:

(1) Increased attention span;

(2) increased retention rates;

(3) Higher conversion rates;

(4) Better brand loyalty.

How My Marketing Video Got Featured on Hootsuite

When I first started my marketing video company, I knew I wanted to stand out. With so many other video production companies, it’s easy for people to get lost in the crowd. So, I knew that in order to be successful, I had to find a way for my videos to stand out from the competition. It occurred to me that interactive videos might just do the trick. Interactive videos give viewers a chance to make decisions and engage with your brand on a personal level. For example, if you were making an interactive video about how to fold a shirt, you could add options such as start over or keep going. Interactive videos are perfect for presentations because they enable users to pause the video at any time without having to worry about missing important details. Interactive videos are also great tools when dealing with large amounts of information.

How My Marketing Video Became a Viral Hit

I needed to create a marketing video for my company, Cinema8. I decided to make a simple video on how to create a YouTube channel for business videos. It ended up being one of our most successful campaigns – the video went viral and attracted new clients from all over the world. If you’re looking to use interactive videos in your marketing strategy, here are some things you should know:

  • Make sure your content is interesting and engaging.
  • Include a call-to-action button at the end so viewers know what they can do next.
  • Remember that interactive videos are just one part of your overall marketing strategy!

The Results from My Marketing Campaign

I surveyed 100 people on my marketing campaign and asked them if they had seen any interactive videos. 66% said no, so I decided to create one to test it out. I created the video and uploaded it on Cinema8’s platform. Within a day, the video was viewed by over 500 people! It was so successful that after a week my video reached over 1,000 views. This is just another reason why marketing with interactive videos is beneficial for any business.


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